Avoidance Behavior toward Social Network Advertising: Dimensions and Measurement

Xiaodong Li, Yanping Zhang, Jingjing Yao. Avoidance Behavior toward Social Network Advertising: Dimensions and Measurement. In The 19th Wuhan International Conference on E-Business, WHICEB 2020, Wuhan, China, 2020. pages 7, Association for Information Systems, 2020. [doi]

Abstract

Abstract is missing.