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Cautious and Skeptical Shoppers - Exploring Special Participant Behavior in China s C2C Market

Yifan Li, Ling Zhu, Yuning Zu. Cautious and Skeptical Shoppers - Exploring Special Participant Behavior in China s C2C Market. In Joaquim Filipe, David A. Marca, Boris Shishkov, Marten van Sinderen, editors, ICE-B 2009 - Proceedings of the International Conference on e-Business, Milan, Italy, July 7-10, 2009, ICE-B is part of ICETE - The International Joint Conference on e-Business and Telecommunications. pages 151-158, INSTICC Press, 2009.

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