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Understanding the relationships between online entrepreneurs' personal innovativeness, risk taking, and satisfaction: Comparison of pure-play and click-and-mortar

Jiunn-Woei Lian, David C. Yen. Understanding the relationships between online entrepreneurs' personal innovativeness, risk taking, and satisfaction: Comparison of pure-play and click-and-mortar. J. Org. Computing and E. Commerce, 27(2):135-151, 2017. [doi]

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