Yuan Liang. Predictable or Serendipitous? The Effect of Retargeted Advertising on Consumer Decision. In Masaaki Hirano, Michael D. Myers, Kyoichi Kijima, Motonari Tanabu, Dai Senoo, editors, 22nd Pacific Asia Conference on Information Systems, PACIS 2018, Yokohama, Japan, June 26-30, 2018. pages 150, 2018. [doi]
Abstract is missing.