Ting-Peng Liang, Hsin-Yi Chen, Efraim Turban. Effect of personalization on the perceived usefulness of online customer services: a dual-core theory. In Patrick Y. K. Chau, Kalle Lyytinen, Chih-Ping Wei, Christopher C. Yang, Fu-ren Lin, editors, Proceedings of the 11th International Conference on Electronic Commerce 2009, Taipei, Taiwan, August 12-15, 2009. pages 279-288, ACM, 2009. [doi]
Abstract is missing.