The Effect of Popularity and Social Density on Consumer Purchasing Behaviors

Kaicong Liang, Helen S. Du. The Effect of Popularity and Social Density on Consumer Purchasing Behaviors. In Ming-Hui Huang, Guy Gable, Christy M. K. Cheung, Dongming Xu, editors, 26th Pacific Asia Conference on Information Systems, PACIS 2022, Virtual Event / Taipei, Taiwan / Sydney, Australia, July 5-9, 2022. pages 213, 2022. [doi]

Abstract

Abstract is missing.