Yin Liang, Han Han, Davide Fassi. Transforming Branding Strategies from Product to Service: A Case Study About Yangshan Tourism Branding. In Pei-Luen Patrick Rau, editor, Cross-Cultural Design - 8th International Conference, CCD 2016, Held as Part of HCI International 2016, Toronto, ON, Canada, July 17-22, 2016, Proceedings. Volume 9741 of Lecture Notes in Computer Science, pages 752-760, Springer, 2016. [doi]
Abstract is missing.