Changing Brand Attitudes through Influencer Marketing

Yuyang Liang, Young Lee-Argyris, Aziz Muqaddam. Changing Brand Attitudes through Influencer Marketing. In 24th Americas Conference on Information Systems, AMCIS 2018, New Orleans, LA, USA, August 16-18, 2018. Association for Information Systems, 2018. [doi]

Authors

Yuyang Liang

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Young Lee-Argyris

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Aziz Muqaddam

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