Yuyang Liang, Young Lee-Argyris, Aziz Muqaddam. Changing Brand Attitudes through Influencer Marketing. In 24th Americas Conference on Information Systems, AMCIS 2018, New Orleans, LA, USA, August 16-18, 2018. Association for Information Systems, 2018. [doi]
@inproceedings{LiangLM18-0, title = {Changing Brand Attitudes through Influencer Marketing}, author = {Yuyang Liang and Young Lee-Argyris and Aziz Muqaddam}, year = {2018}, url = {https://aisel.aisnet.org/amcis2018/DataScience/Presentations/32}, researchr = {https://researchr.org/publication/LiangLM18-0}, cites = {0}, citedby = {0}, booktitle = {24th Americas Conference on Information Systems, AMCIS 2018, New Orleans, LA, USA, August 16-18, 2018}, publisher = {Association for Information Systems}, isbn = {978-0-9966831-6-6}, }