The Measurement of the Consumer Trust to O2O E-Commerce Based on Fuzzy Evaluation

Min Liang, Xu Yang, Haiying Ou. The Measurement of the Consumer Trust to O2O E-Commerce Based on Fuzzy Evaluation. In Seventh International Joint Conference on Computational Sciences and Optimization, CSO 2014, Beijing, China, July 4-6, 2014. pages 113-116, IEEE, 2014. [doi]

@inproceedings{LiangYO14,
  title = {The Measurement of the Consumer Trust to O2O E-Commerce Based on Fuzzy Evaluation},
  author = {Min Liang and Xu Yang and Haiying Ou},
  year = {2014},
  doi = {10.1109/CSO.2014.157},
  url = {http://dx.doi.org/10.1109/CSO.2014.157},
  researchr = {https://researchr.org/publication/LiangYO14},
  cites = {0},
  citedby = {0},
  pages = {113-116},
  booktitle = {Seventh International Joint Conference on Computational Sciences and Optimization, CSO 2014, Beijing, China, July 4-6, 2014},
  publisher = {IEEE},
}