What can influence the consumers' online word-of-mouth? An online gaming perspective

Shu-Hsien Liao, Yu-Chun Chung, Wen-Jung Chang. What can influence the consumers' online word-of-mouth? An online gaming perspective. IJSTM, 19(4/5/6):278-293, 2013. [doi]

Authors

Shu-Hsien Liao

This author has not been identified. Look up 'Shu-Hsien Liao' in Google

Yu-Chun Chung

This author has not been identified. Look up 'Yu-Chun Chung' in Google

Wen-Jung Chang

This author has not been identified. Look up 'Wen-Jung Chang' in Google