What can influence the consumers' online word-of-mouth? An online gaming perspective

Shu-Hsien Liao, Yu-Chun Chung, Wen-Jung Chang. What can influence the consumers' online word-of-mouth? An online gaming perspective. IJSTM, 19(4/5/6):278-293, 2013. [doi]

@article{LiaoCC13,
  title = {What can influence the consumers' online word-of-mouth? An online gaming perspective},
  author = {Shu-Hsien Liao and Yu-Chun Chung and Wen-Jung Chang},
  year = {2013},
  doi = {10.1504/IJSTM.2013.055624},
  url = {http://dx.doi.org/10.1504/IJSTM.2013.055624},
  researchr = {https://researchr.org/publication/LiaoCC13},
  cites = {0},
  citedby = {0},
  journal = {IJSTM},
  volume = {19},
  number = {4/5/6},
  pages = {278-293},
}