Shu-Hsien Liao, Yu-Chun Chung, Wen-Jung Chang. Interactivity, engagement, trust, purchase intention and word-of-mouth: a moderated mediation study. IJSTM, 25(2):116-137, 2019. [doi]
@article{LiaoCC19,
title = {Interactivity, engagement, trust, purchase intention and word-of-mouth: a moderated mediation study},
author = {Shu-Hsien Liao and Yu-Chun Chung and Wen-Jung Chang},
year = {2019},
doi = {10.1504/IJSTM.2019.098203},
url = {https://doi.org/10.1504/IJSTM.2019.098203},
researchr = {https://researchr.org/publication/LiaoCC19},
cites = {0},
citedby = {0},
journal = {IJSTM},
volume = {25},
number = {2},
pages = {116-137},
}