Interactivity, engagement, trust, purchase intention and word-of-mouth: a moderated mediation study

Shu-Hsien Liao, Yu-Chun Chung, Wen-Jung Chang. Interactivity, engagement, trust, purchase intention and word-of-mouth: a moderated mediation study. IJSTM, 25(2):116-137, 2019. [doi]

Abstract

Abstract is missing.