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A clash of personality? The relationship among consumer personality, brand personality and word-of-mouth with social-cognitive perspective: generation as the moderator

Shu-Hsien Liao, Yu-Chun Chung, Keng-Yi Lin. A clash of personality? The relationship among consumer personality, brand personality and word-of-mouth with social-cognitive perspective: generation as the moderator. IJSTM, 21(1/2/3):111-126, 2015. [doi]

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Shu-Hsien Liao

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Yu-Chun Chung

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Keng-Yi Lin

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