Shu-Hsien Liao, Yu-Chun Chung, Keng-Yi Lin. A clash of personality? The relationship among consumer personality, brand personality and word-of-mouth with social-cognitive perspective: generation as the moderator. IJSTM, 21(1/2/3):111-126, 2015. [doi]
@article{LiaoCL15-0,
title = {A clash of personality? The relationship among consumer personality, brand personality and word-of-mouth with social-cognitive perspective: generation as the moderator},
author = {Shu-Hsien Liao and Yu-Chun Chung and Keng-Yi Lin},
year = {2015},
doi = {10.1504/IJSTM.2015.071096},
url = {http://dx.doi.org/10.1504/IJSTM.2015.071096},
researchr = {https://researchr.org/publication/LiaoCL15-0},
cites = {0},
citedby = {0},
journal = {IJSTM},
volume = {21},
number = {1/2/3},
pages = {111-126},
}