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The Effects of Negative Online Reviews on Consumer Perception, Attitude and Purchase Intention: Experimental Investigation of the Amount, Quality, and Presentation Order of eWOM

Hsiu-Li Liao, Zhen-Yu Huang, SuHoun Liu. The Effects of Negative Online Reviews on Consumer Perception, Attitude and Purchase Intention: Experimental Investigation of the Amount, Quality, and Presentation Order of eWOM. ACM Trans. Asian Lang. Inf. Process., 20(3), 2021. [doi]

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Hsiu-Li Liao

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Zhen-Yu Huang

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SuHoun Liu

This author has not been identified. Look up 'SuHoun Liu' in Google
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