Hsiu-Li Liao, Zhen-Yu Huang, SuHoun Liu. The Effects of Negative Online Reviews on Consumer Perception, Attitude and Purchase Intention: Experimental Investigation of the Amount, Quality, and Presentation Order of eWOM. ACM Trans. Asian Lang. Inf. Process., 20(3), 2021. [doi]
@article{LiaoHL21-0,
title = {The Effects of Negative Online Reviews on Consumer Perception, Attitude and Purchase Intention: Experimental Investigation of the Amount, Quality, and Presentation Order of eWOM},
author = {Hsiu-Li Liao and Zhen-Yu Huang and SuHoun Liu},
year = {2021},
doi = {10.1145/3426883},
url = {https://doi.org/10.1145/3426883},
researchr = {https://researchr.org/publication/LiaoHL21-0},
cites = {0},
citedby = {0},
journal = {ACM Trans. Asian Lang. Inf. Process.},
volume = {20},
number = {3},
}