No Fun no Use? The Impact of Gamification on User's Continuous Usage Intention toward E-Business App

Wenhu Liao, Yu Liu, Hui Qiao. No Fun no Use? The Impact of Gamification on User's Continuous Usage Intention toward E-Business App. In The 19th Wuhan International Conference on E-Business, WHICEB 2020, Wuhan, China, 2020. pages 74, Association for Information Systems, 2020. [doi]

Abstract

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