Impacts of real-world need satisfaction on online gamer loyalty: Perspective of self-affirmation theory

Gen-Yih Liao, Thi Tuan Linh Pham, T. C. E. Cheng, Ching-I Teng. Impacts of real-world need satisfaction on online gamer loyalty: Perspective of self-affirmation theory. Computers in Human Behavior, 103:91-100, 2020. [doi]

Authors

Gen-Yih Liao

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Thi Tuan Linh Pham

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T. C. E. Cheng

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Ching-I Teng

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