The Influence of Brand Image on Consumer Purchase Intention and Its Impact on Portable Wi-Fi Modem Online Purchase Decision

Cindy Lie, Regina Eka Riantini, Viany Utami Tjhin. The Influence of Brand Image on Consumer Purchase Intention and Its Impact on Portable Wi-Fi Modem Online Purchase Decision. In ICEEG 2022: 6th International Conference on E-Commerce, E-Business and E-Government, Plymouth, United Kingdom, April 27 - 29, 2022. pages 382-386, ACM, 2022. [doi]

Abstract

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