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Shopping behaviour and preferences in e-commerce of Turkish and American university students: implications from cross-cultural design

Nancy J. Lightner, Mehmet M. Yenisey, A. Ant Ozok, Gavriel Salvendy. Shopping behaviour and preferences in e-commerce of Turkish and American university students: implications from cross-cultural design. Behaviour & IT, 21(6):373-385, 2002. [doi]

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