DSS Effectiveness in Marketing Resource Allocation Decisions: Reality vs. Perception

Gary L. Lilien, Arvind Rangaswamy, Gerrit H. van Bruggen, Katrin Starke. DSS Effectiveness in Marketing Resource Allocation Decisions: Reality vs. Perception. Information Systems Research, 15(3):216-235, 2004. [doi]

Authors

Gary L. Lilien

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Arvind Rangaswamy

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Gerrit H. van Bruggen

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Katrin Starke

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