Gary L. Lilien - researchr alias

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Viewing Publication 1 - 19 from 19

2020

Interfaces/INFORMS Journal on Applied AnalyticsGary L. Lilien, Frederic H. Murphy, Terry P. Harrison, Jeffrey D. Camm, Srinivas Bollapragada, Michael F. Gorman 0001. interfaces, 50(6):345-354, 2020. [doi]

2013

Effective Marketing Science Applications: Insights from the ISMS-MSI Practice Prize Finalist Papers and ProjectsGary L. Lilien, John H. Roberts, Venkatesh Shankar. mktsci, 32(2):229-245, 2013. [doi]

2012

Editorial - The Science-to-Practice Initiative: Getting New Marketing Science Thinking into the Real WorldPreyas S. Desai, David Bell, Gary L. Lilien, David Soberman. mktsci, 31(1):1-3, 2012. [doi]

User-Generated Open Source Products: Founder's Social Capital and Time to Product ReleaseGirish Mallapragada, Rajdeep Grewal, Gary L. Lilien. mktsci, 31(3):474-492, 2012. [doi]

2010

Prediction Markets as institutional forecasting support systemsGerrit H. van Bruggen, Martin Spann, Gary L. Lilien, Bernd Skiera. dss, 49(4):404-416, 2010. [doi]

2009

How Incorporating Feedback Mechanisms in a DSS Affects DSS EvaluationsUjwal Kayande, Arnaud De Bruyn, Gary L. Lilien, Arvind Rangaswamy, Gerrit H. van Bruggen. isr, 20(4):527-546, 2009. [doi]

2007 ISMS Practice Prize Competition - Special Section IntroductionJohn H. Roberts, Gary L. Lilien. mktsci, 28(4):617-619, 2009. [doi]

2008

Offering Online Recommendations with Minimum Customer Input Through Conjoint-Based Decision AidsArnaud De Bruyn, John C. Liechty, Eelko K. R. E. Huizingh, Gary L. Lilien. mktsci, 27(3):443-460, 2008. [doi]

The Ombudsman: Who s at Fawlt at Fawlty Towers? Commentaries on the Citation DilemmaGary L. Lilien. interfaces, 38(2):123-124, 2008. [doi]

2006 ISMS Practice Prize Competition - Special Section IntroductionJohn H. Roberts, Gary L. Lilien. mktsci, 27(4):542-544, 2008. [doi]

2006

Location, Location, Location: How Network Embeddedness Affects Project Success in Open Source SystemsRajdeep Grewal, Gary L. Lilien, Girish Mallapragada. mansci, 52(7):1043-1056, 2006. [doi]

2004

DSS Effectiveness in Marketing Resource Allocation Decisions: Reality vs. PerceptionGary L. Lilien, Arvind Rangaswamy, Gerrit H. van Bruggen, Katrin Starke. isr, 15(3):216-235, 2004. [doi]

2002

Performance Assessment of the Lead User Idea-Generation Process for New Product DevelopmentGary L. Lilien, Pamela D. Morrison, Kathleen Searls, Mary Sonnack, Eric von Hippel. mansci, 48(8):1042-1059, 2002. [doi]

2001

The Marketing Engineering Imperative: Introduction to the Special IssueGary L. Lilien, Arvind Rangaswamy. interfaces, 31(3-Supplement), 2001. [doi]

1993

Chapter 17 Marketing strategy modelsYoram (Jerry) Wind, Gary L. Lilien. In Jehoshua Eliashberg, Gary L. Lilian, editors, Marketing. Volume 5 of Handbooks in operations research and management science, pages 773-826, North-Holland, 1993. [doi]

Chapter 1 Mathematical marketing models: Some historical perspectives and future projectionsJehoshua Eliashberg, Gary L. Lilien. In Jehoshua Eliashberg, Gary L. Lilian, editors, Marketing. Volume 5 of Handbooks in operations research and management science, pages 3-23, North-Holland, 1993. [doi]

PrefaceJehoshua Eliashberg, Gary L. Lilien. In Jehoshua Eliashberg, Gary L. Lilian, editors, Marketing. Volume 5 of Handbooks in operations research and management science, North-Holland, 1993. [doi]

Chapter 2 Explanatory and predictive models of consumer behaviorJohn H. Roberts, Gary L. Lilien. In Jehoshua Eliashberg, Gary L. Lilian, editors, Marketing. Volume 5 of Handbooks in operations research and management science, pages 27-82, North-Holland, 1993. [doi]

1976

A Model for Allocating Retail Outlet Building Resources across Market AreasGary L. Lilien, Ambar G. Rao. ior, 24(1):1-14, 1976. [doi]

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