John H. Roberts - researchr alias

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Viewing Publication 1 - 11 from 11

2020

Assessing the Sales Impact of Plain Packaging Regulation for Cigarettes: Evidence from AustraliaAndré Bonfrer, Pradeep K. Chintagunta, John H. Roberts, David Corkindale. mktsci, 39(1):234-252, 2020. [doi]

Practice Prize Report: The 2018 ISMS Gary Lilien Practice Prize CompetitionJohn H. Roberts. mktsci, 39(2):448-451, 2020. [doi]

2018

Practice Prize Report: The 2016 ISMS Gary Lilien Practice Prize CompetitionJohn H. Roberts. mktsci, 37(5):685-687, 2018. [doi]

2015

Practice Prize Paper - Incorporating Emotions into Evaluation and Choice Models: Application to Kmart AustraliaKen Roberts, John H. Roberts, Peter J. Danaher, Rohan Raghavan. mktsci, 34(6):815-824, 2015. [doi]

2013

Effective Marketing Science Applications: Insights from the ISMS-MSI Practice Prize Finalist Papers and ProjectsGary L. Lilien, John H. Roberts, Venkatesh Shankar. mktsci, 32(2):229-245, 2013. [doi]

2012

Consumer Learning of New Binary Attribute Importance Accounting for Priors, Bias, and Order EffectsMathew B. Chylinski, John H. Roberts, Bruce G. S. Hardie. mktsci, 31(4):549-566, 2012. [doi]

2011

Practice Prize Paper - Applying a Dynamic Model of Consumer Choice to Guide Brand Development at Jetstar AirwaysPeter J. Danaher, John H. Roberts, Ken Roberts, Alan Simpson. mktsci, 30(4):586-594, 2011. [doi]

2009

2007 ISMS Practice Prize Competition - Special Section IntroductionJohn H. Roberts, Gary L. Lilien. mktsci, 28(4):617-619, 2009. [doi]

2008

2006 ISMS Practice Prize Competition - Special Section IntroductionJohn H. Roberts, Gary L. Lilien. mktsci, 27(4):542-544, 2008. [doi]

1993

Chapter 2 Explanatory and predictive models of consumer behaviorJohn H. Roberts, Gary L. Lilien. In Jehoshua Eliashberg, Gary L. Lilian, editors, Marketing. Volume 5 of Handbooks in operations research and management science, pages 27-82, North-Holland, 1993. [doi]

1988

Phase-difference distribution for a narrow-band non-Gaussian noise and related statisticsJohn H. Roberts. TIT, 34(6):1483-1490, 1988.

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