John R. Hauser - researchr alias

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Viewing Publication 1 - 28 from 28

2025

The Legacy of John Little for Marketing ScienceFred M. Feinberg, John R. Hauser, John H. Roberts, Juanjuan Zhang. mktsci, 44(3):491-495, 2025. [doi]

2023

Product Aesthetic Design: A Machine Learning AugmentationAlex Burnap, John R. Hauser, Artem Timoshenko. mktsci, 42(6):1029-1056, November 2023. [doi]

Leveraging the Power of Images in Managing Product Return RatesDaria Dzyabura, Siham El Kihal, John R. Hauser, Marat Ibragimov. mktsci, 42(6):1125-1142, November 2023. [doi]

2019

Recommending Products When Consumers Learn Their Preference WeightsDaria Dzyabura, John R. Hauser. mktsci, 38(3):417-441, 2019. [doi]

The Strategic Implications of Scale in Choice-Based Conjoint AnalysisJohn R. Hauser, Felix Eggers, Matthew Selove. mktsci, 38(6):1059-1081, 2019. [doi]

Identifying Customer Needs from User-Generated ContentArtem Timoshenko, John R. Hauser. mktsci, 38(1):1-20, 2019. [doi]

2016

Editorial - Marketing Science and Big DataPradeep Chintagunta, Dominique M. Hanssens, John R. Hauser. mktsci, 35(3):341-342, 2016.

2015

Learning from Experience, SimplySong Lin, Juanjuan Zhang, John R. Hauser. mktsci, 34(1):1-19, 2015. [doi]

2014

2013

Marketing Science: A Strategic ReviewPradeep Chintagunta, Dominique M. Hanssens, John R. Hauser, Jagmohan Singh Raju, Kannan Srinivasan, Richard Staelin. mktsci, 32(1):4-7, 2013. [doi]

2011

Active Machine Learning for Consideration HeuristicsDaria Dzyabura, John R. Hauser. mktsci, 30(5):801-819, 2011. [doi]

2009

Rejoinder - Response to Comments on Website Morphing John R. Hauser, Glen L. Urban, Guilherme Liberali, Michael Braun. mktsci, 28(2):227-228, 2009. [doi]

Website MorphingJohn R. Hauser, Glen L. Urban, Guilherme Liberali, Michael Braun. mktsci, 28(2):202-223, 2009. [doi]

2008

Defensive Marketing StrategiesJohn R. Hauser, Steven M. Shugan. mktsci, 27(1):88-110, 2008. [doi]

Commentary - Defensive Marketing StrategiesJohn R. Hauser, Steven M. Shugan. mktsci, 27(1):85-87, 2008. [doi]

Editorial - Editor-in-Chief Search Committee Report: The Digital Future Is NowArvind Rangaswamy, James J. Cochran, TÃ¼lin Erdem, John R. Hauser, Robert J. Meyer. mktsci, 27(1):1-3, 2008. [doi]

2004

The SFRA: a corner-turn FPGA architectureNicholas Weaver, John R. Hauser, John Wawrzynek. fpga 2004: 3-12 [doi]

2002

Vertically scaled MOSFET gate stacks and junctions: How far are we likely to go?Carlton M. Osburn, Indong Kim, Sungkee Han, Indranil De, Kam F. Yee, Shyam Gannavaram, Sungjoo Lee, Chung-Ho Lee, Zhijiong J. Luo, Wenjuan Zhu, John R. Hauser, Dim-Lee Kwong, Gerald Lucovsky, T. P. Ma, Mehmet C. Öztürk. ibmrd, 46(2-3):299-316, 2002. [doi]

2000

The Garp Architecture and C CompilerTimothy J. Callahan, John R. Hauser, John Wawrzynek. Computer, 33(4):62-69, 2000.

1999

A fixed-point recursive digital oscillator for additive synthesis of audioTodd D. Hodes, John R. Hauser, John Wawrzynek, Adrian Freed, David Wessel. icassp 1999: 993-996 [doi]

1997

Garp: a MIPS processor with a reconfigurable coprocessorJohn R. Hauser, John Wawrzynek. fccm 1997: 12-21 [doi]

1996

Handling Floating-Point Exceptions in Numeric ProgramsJohn R. Hauser. TOPLAS, 18(2):139-174, 1996. [doi]

1993

Cener for advanced electronic materials processingNino A. Masnari, John R. Hauser, Gerald Lucovsky, Dennis M. Maher, Robert J. Markunas, Mehmet C. Bztork, Jimmie J. Wortman. pieee, 81(1):42-59, 1993. [doi]

1980

Intensity Measures of Consumer PreferenceJohn R. Hauser, Steven M. Shugan. ior, 28(2):278-320, 1980. [doi]

1978

Testing the Accuracy, Usefulness, and Significance of Probabilistic Choice Models: An Information-Theoretic ApproachJohn R. Hauser. ior, 26(3):406-421, 1978. [doi]

1977

A Normative Methodology for Modeling Consumer Response to InnovationJohn R. Hauser, Glen L. Urban. ior, 25(4):579-619, 1977. [doi]

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