Website Morphing 2.0: Switching Costs, Partial Exposure, Random Exit, and When to Morph

John R. Hauser, Guilherme Liberali, Glen L. Urban. Website Morphing 2.0: Switching Costs, Partial Exposure, Random Exit, and When to Morph. Management Science, 60(6):1594-1616, 2014. [doi]

Abstract

Abstract is missing.