Dominique M. Hanssens - researchr alias

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Viewing Publication 1 - 10 from 10

2016

Editorial - Marketing Science and Big DataPradeep Chintagunta, Dominique M. Hanssens, John R. Hauser. mktsci, 35(3):341-342, 2016.

Brand Performance Volatility from Marketing SpendingMarc Fischer, Hyun S. Shin, Dominique M. Hanssens. mansci, 62(1):197-215, 2016. [doi]

The role of online buzz for leader versus challenger brands: the case of the MP3 player marketHyun S. Shin, Dominique M. Hanssens, Kyoo il Kim. ecr, 16(4):503-528, 2016. [doi]

2014

Introduction to Theory and Practice in Marketing Conference Special Section of Marketing ScienceSunil Gupta, Dominique M. Hanssens, John R. Hauser, Donald Lehmann, Bernd Schmitt. mktsci, 33(1):1-5, 2014. [doi]

Consumer Attitude Metrics for Guiding Marketing Mix DecisionsDominique M. Hanssens, Koen H. Pauwels, Shuba Srinivasan, Marc Vanhuele, Gokhan Yildirim. mktsci, 33(4):534-550, 2014. [doi]

2013

Marketing Science: A Strategic ReviewPradeep Chintagunta, Dominique M. Hanssens, John R. Hauser, Jagmohan Singh Raju, Kannan Srinivasan, Richard Staelin. mktsci, 32(1):4-7, 2013. [doi]

2009

Movie Advertising and the Stock Market Valuation of Studios: A Case of Great Expectations? Amit M. Joshi, Dominique M. Hanssens. mktsci, 28(2):239-250, 2009. [doi]

2004

Do Promotions Benefit Manufacturers, Retailers, or Both?Shuba Srinivasan, Koen Pauwels, Dominique M. Hanssens, Marnik G. Dekimpe. mansci, 50(5):617-629, 2004. [doi]

2000

Mining Classification Rules from Datasets with Large Number of Many-Valued AttributesGiovanni Giuffrida, Wesley W. Chu, Dominique M. Hanssens. edbt 2000: 335-349 [doi]

1993

Chapter 9 Econometric and time-series market response modelsDominique M. Hanssens, Leonard J. Parsons. In Jehoshua Eliashberg, Gary L. Lilian, editors, Marketing. Volume 5 of Handbooks in operations research and management science, pages 409-464, North-Holland, 1993. [doi]

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