Wai Mun Lim. Factor Analysis of Variables Affecting e-Marketing Adoption by UK Independent Hotels. In Ulrike Gretzel, Rob Law, Matthias Fuchs, editors, Information and Communication Technologies in Tourism, ENTER 2010, Proceedings of the International Conference in Lugano, Switzerland, February 10-12, 2010. pages 39-50, Springer Vienna, 2010. [doi]
Abstract is missing.