Personalized vs. non-personalized engagement for at-risk new users in data-scarce contexts

Sumin Lim, Chul-Ho Lee, Yasin Ceran, Keumseok Kang. Personalized vs. non-personalized engagement for at-risk new users in data-scarce contexts. Information Technology and Management, 27(2):237-259, June 2026. [doi]

Abstract

Abstract is missing.