Zhou-Yi Lim, Lee-Yeng Ong, Meng Chew Leow. Experimental Study on Predictive Modeling in the Gamification Marketing Application. In Hamido Fujita, Ali Selamat, Jerry Chun-Wei Lin, Moonis Ali, editors, Advances and Trends in Artificial Intelligence. From Theory to Practice - 34th International Conference on Industrial, Engineering and Other Applications of Applied Intelligent Systems, IEA/AIE 2021, Kuala Lumpur, Malaysia, July 26-29, 2021, Proceedings, Part II. Volume 12799 of Lecture Notes in Computer Science, pages 379-390, Springer, 2021. [doi]
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