Joon Soo Lim, Sung Yoon Ri, Beth Donnelly Egan, Frank A. Biocca. The cross-platform synergies of digital video advertising: Implications for cross-media campaigns in television, Internet and mobile TV. Computers in Human Behavior, 48:463-472, 2015. [doi]
@article{LimREB15,
title = {The cross-platform synergies of digital video advertising: Implications for cross-media campaigns in television, Internet and mobile TV},
author = {Joon Soo Lim and Sung Yoon Ri and Beth Donnelly Egan and Frank A. Biocca},
year = {2015},
doi = {10.1016/j.chb.2015.02.001},
url = {http://dx.doi.org/10.1016/j.chb.2015.02.001},
researchr = {https://researchr.org/publication/LimREB15},
cites = {0},
citedby = {0},
journal = {Computers in Human Behavior},
volume = {48},
pages = {463-472},
}