The impact of message appraisals of Dove's Campaign for Real Beauty on information seeking and electronic word-of-mouth intentions of US female consumers

Joon Soo Lim, Jun Zhang. The impact of message appraisals of Dove's Campaign for Real Beauty on information seeking and electronic word-of-mouth intentions of US female consumers. Telematics and Informatics, 61:101594, 2021. [doi]

Authors

Joon Soo Lim

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Jun Zhang

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