Xiaolin Lin, Mauricio Featherman, Stoney Brooks, Mahmood Hajli. Do Interactivity and Vividness impact Objective and Subjective Claims of Online Product Presentation?. In 19th Americas Conference on Information Systems, AMCIS 2013, Chicago, Illinois, USA, August 15-17, 2013. Association for Information Systems, 2013. [doi]
Abstract is missing.