Jihao Lin, Christopher P. Holland, Nikolaos Argyris 0001. Imputing or smoothing? Modelling the missing Online Customer Journey Transitions for Purchase Prediction. In Roman Beck, Dana Petcu, Marin Fotache, Sabine Matook, Remko Helms, Martin Wiener 0001, Lazar Rusu, Tuure Tuunanen, editors, 30th European Conference on Information Systems - New Horizons in Digitally United Societies, ECIS 2022, Timisoara, Romania, June 18-24, 2022. 2022. [doi]
Abstract is missing.