A binding tie: why do customers stick to omnichannel retailers?

Sheng-Wei Lin, Eugenia Y. Huang, Kai-Teng Cheng. A binding tie: why do customers stick to omnichannel retailers?. IT & People, 36(3):1126-1159, 2023. [doi]

Authors

Sheng-Wei Lin

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Eugenia Y. Huang

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Kai-Teng Cheng

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