New gratifications for social word-of-mouth spread via mobile SNSs: Uses and gratifications approach with a perspective of media technology - researchr publication

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Yu-Hsiang Lin, Chia-Lin Hsu, Mei-Fang Chen, Cheng-Hsi Fang. New gratifications for social word-of-mouth spread via mobile SNSs: Uses and gratifications approach with a perspective of media technology. Telematics and Informatics, 34(4):382-397, 2017. [doi]

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