Impacts of Online Emotional Advertisement on Customer Behavior Moderated by Brand Attachment

Yumo Lin, Tianli Huang, Taro Kamioka, Ryuichi Hosoya. Impacts of Online Emotional Advertisement on Customer Behavior Moderated by Brand Attachment. In Masaaki Hirano, Michael D. Myers, Kyoichi Kijima, Motonari Tanabu, Dai Senoo, editors, 22nd Pacific Asia Conference on Information Systems, PACIS 2018, Yokohama, Japan, June 26-30, 2018. pages 136, 2018. [doi]

@inproceedings{LinHKH18,
  title = {Impacts of Online Emotional Advertisement on Customer Behavior Moderated by Brand Attachment},
  author = {Yumo Lin and Tianli Huang and Taro Kamioka and Ryuichi Hosoya},
  year = {2018},
  url = {https://aisel.aisnet.org/pacis2018/136},
  researchr = {https://researchr.org/publication/LinHKH18},
  cites = {0},
  citedby = {0},
  pages = {136},
  booktitle = {22nd Pacific Asia Conference on Information Systems, PACIS 2018, Yokohama, Japan, June 26-30, 2018},
  editor = {Masaaki Hirano and Michael D. Myers and Kyoichi Kijima and Motonari Tanabu and Dai Senoo},
}