Yumo Lin, Tianli Huang, Taro Kamioka, Ryuichi Hosoya. Impacts of Online Emotional Advertisement on Customer Behavior Moderated by Brand Attachment. In Masaaki Hirano, Michael D. Myers, Kyoichi Kijima, Motonari Tanabu, Dai Senoo, editors, 22nd Pacific Asia Conference on Information Systems, PACIS 2018, Yokohama, Japan, June 26-30, 2018. pages 136, 2018. [doi]
Abstract is missing.