User perception, intention, and attitude on mobile advertising

Ching-Wen Lin, Yen-Chung Hsu, Ching-Yi Lin. User perception, intention, and attitude on mobile advertising. IJMC, 15(1):104-117, 2017. [doi]

Authors

Ching-Wen Lin

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Yen-Chung Hsu

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Ching-Yi Lin

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