Ching-Wen Lin, Yen-Chung Hsu, Ching-Yi Lin. User perception, intention, and attitude on mobile advertising. IJMC, 15(1):104-117, 2017. [doi]
@article{LinHL17,
title = {User perception, intention, and attitude on mobile advertising},
author = {Ching-Wen Lin and Yen-Chung Hsu and Ching-Yi Lin},
year = {2017},
doi = {10.1504/IJMC.2017.10001207},
url = {http://dx.doi.org/10.1504/IJMC.2017.10001207},
researchr = {https://researchr.org/publication/LinHL17},
cites = {0},
citedby = {0},
journal = {IJMC},
volume = {15},
number = {1},
pages = {104-117},
}