Understanding the Antecedents of Consumer Brand Engagement by Managing Brand Communities on Social Media - researchr publication

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Kuan-Yu Lin, Travis K. Huang, Yi-ting Wang, Yung-Hao Liao. Understanding the Antecedents of Consumer Brand Engagement by Managing Brand Communities on Social Media. In 53rd Hawaii International Conference on System Sciences, HICSS 2020, Maui, Hawaii, USA, January 7-10, 2020. pages 1-10, ScholarSpace, 2020. [doi]

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