Cognition Map of Experiential Marketing Strategy for Hot Spring Hotels in Taiwan Using the DEMATEL Method

Kuo-Ming Lin, Cheng-Wei Lin. Cognition Map of Experiential Marketing Strategy for Hot Spring Hotels in Taiwan Using the DEMATEL Method. In Maozu Guo, Liang Zhao, Lipo Wang, editors, Fourth International Conference on Natural Computation, ICNC 2008, Jinan, Shandong, China, 18-20 October 2008, Volume 1. pages 438-442, IEEE, 2008. [doi]

Abstract

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