The Mitigators of Ad Irritation and Avoidance of YouTube Skippable In-Stream Ads: An Empirical Study in Taiwan

Hota Chia-Sheng Lin, Neil Chueh-An Lee, Yi-Chieh Lu. The Mitigators of Ad Irritation and Avoidance of YouTube Skippable In-Stream Ads: An Empirical Study in Taiwan. Information, 12(9):373, 2021. [doi]

Abstract

Abstract is missing.