Social Media Brand Engagement as a Proxy for E-Commerce Activities: A Case Study of Sina Weibo and JD

Weiqiang Lin, Pedro Saleiro, Natasa Milic-Frayling, Eugene Ch'ng. Social Media Brand Engagement as a Proxy for E-Commerce Activities: A Case Study of Sina Weibo and JD. In 2018 IEEE/WIC/ACM International Conference on Web Intelligence, WI 2018, Santiago, Chile, December 3-6, 2018. pages 375-382, IEEE, 2018. [doi]

Abstract

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