Media Multiplexing Behavior: Implications for Targeting and Media Planning

Chen Lin, Sriram Venkataraman, Sandy D. Jap. Media Multiplexing Behavior: Implications for Targeting and Media Planning. Marketing Science, 32(2):310-324, 2013. [doi]

Authors

Chen Lin

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Sriram Venkataraman

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Sandy D. Jap

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