Explaining Online Customer Repurchase Intentions from a Relationship-Marketing Perspective: An Integration of the 4Rs Marketing Strategy and Customer Trust

Mei-Ju Lin, Wei-Tsong Wang. Explaining Online Customer Repurchase Intentions from a Relationship-Marketing Perspective: An Integration of the 4Rs Marketing Strategy and Customer Trust. JOEUC, 27(3):1-26, 2015. [doi]

Abstract

Abstract is missing.