Is Talking About the Future a Curse or a Blessing? The Effects of Future-Focused Message Framing on Fundraising Performance

Yu-Ting Lin, Wanxin Wang, Her-Sen Doong. Is Talking About the Future a Curse or a Blessing? The Effects of Future-Focused Message Framing on Fundraising Performance. IEEE Trans. Engineering Management, 68(4):970-981, 2021. [doi]

Abstract

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