Applying sentiment analysis to automatically classify consumer comments concerning marketing 4Cs aspects - researchr publication authors

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Hao-Chiang Koong Lin, Tao-Hua Wang, Guo-Chung Lin, Shu-Chen Cheng, Hong-Ren Chen, Yueh-Min Huang. Applying sentiment analysis to automatically classify consumer comments concerning marketing 4Cs aspects. Appl. Soft Comput., 97(Part):106755, 2020. [doi]

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