Applying sentiment analysis to automatically classify consumer comments concerning marketing 4Cs aspects

Hao-Chiang Koong Lin, Tao-Hua Wang, Guo-Chung Lin, Shu-Chen Cheng, Hong-Ren Chen, Yueh-Min Huang. Applying sentiment analysis to automatically classify consumer comments concerning marketing 4Cs aspects. Appl. Soft Comput., 97(Part):106755, 2020. [doi]

@article{LinWLCCH20,
  title = {Applying sentiment analysis to automatically classify consumer comments concerning marketing 4Cs aspects},
  author = {Hao-Chiang Koong Lin and Tao-Hua Wang and Guo-Chung Lin and Shu-Chen Cheng and Hong-Ren Chen and Yueh-Min Huang},
  year = {2020},
  doi = {10.1016/j.asoc.2020.106755},
  url = {https://doi.org/10.1016/j.asoc.2020.106755},
  researchr = {https://researchr.org/publication/LinWLCCH20},
  cites = {0},
  citedby = {0},
  journal = {Appl. Soft Comput.},
  volume = {97},
  number = {Part},
  pages = {106755},
}